The OBL is pleased to partner with the Oregon Bankers Association to offer the Bank PR and Crisis Communications webinar
series!
Session 1: Inside the
Newsroom
What Journalists Seek From PR Pros in the Banking Industry
How
to get your banking story pitch to stand out
In this one-hour, interactive webinar, banking industry media relations veteran and former reporter/editor Tom Unger
will discuss:
- Identifying your target audience
- 10 characteristics of a news editor & reporter
- How a journalist defines “news”
- Four
questions every editor asks when receiving a pitch
- Identifying the target news media’s needs
- Examples of a strong pitch package
- When your bank should not? send out a news
announcement
May 7, 2026 | 2:00 - 3:00 PM
Session 2:
Inside the Tornado
How to Prepare Now - and Survive - Your Bank's Next Crisis
Elements you'll need to create a
crisis plan
In this one-hour, interactive webinar, crisis communications veterans and former news reporters Tom Unger and Dave Thompson will
discuss:- The potential crises your bank faces today
- Two banking crisis case studies
- The elements to a strong crisis plan
- Assembling your
crisis preparation team
- Reviewing/practicing your crisis plan
- 10 cardinal rules for surviving a crisis
- Attendees will learn the steps they need to take to prepare their own
crisis plan once they return to work.
May 14, 2026 | 2:00 - 3:00 PM
Can’t attend live? Register anyway. All registrants will receive access to the recording
after the webinar, so you can watch when it’s convenient.